JAM Hotel is turning into a giant pop-up store for the weekend

29.05.2018 - Dries Tack

Pop Up the JAM - The Happiness Edition #1 is a summer fair at JAM hotel dedicated to the happiness of living. For 3 days, June 1-3, all the 80 hotel rooms spreading across 6 floors will turn into a giant pop-up store. Each room will be occupied by a different creator that will offer various experiences. From contemporary art and music to food and even yoga - you’ll find everything there. Local and international talents will present their best work

The organizers of the fair want each visitor to find something there that makes them happy. The aim of the event is to endorse smart shopping. Visitors will be able to discover various work and meet its creators all in one place (find the list of participants here).


JAM Hotel
132 Chaussée de Charleroi
1060 Brussels

More info: Jam Hotel | Facebook

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