Swiss Design manufacturer Vitra presents it’s first circular shop in Belgium

28.09.2017 - Editorial board

No more Belgian stock sales for Swiss interior design brand Vitra. The brand is now testing a new permanent point of sales where design lovers on a budget can procure showroom items. Before going on sale all products get a full screening, restoration (if needed) and thorough cleaning.

© Vitra Circle. - Vitra Showroom - BEGIANBOUTIQUE

Today, companies are increasingly being judged on what they are doing to take on ecological, social and economic responsibility. Vitra does not see this responsibility as a duty that has to be forced upon the company, but rather as an aspect of design that has always been a part of the company’s industrial culture. At Vitra, it goes without saying that furniture is valuable when its production, utilisation and recycling does not harm people or the environment.

 "Sustainability is just like morals: one should live by them and not just talk about them. Our roots in modern design make the first step easy: we make products that avoid the superfluous and last for a very long time." says Rolf Fehlbaum (Chairman Emeritus of Vitra)

© Vitra Circle. - Vitra Showroom - BEGIANBOUTIQUE

Following in the tradition of Charles & Ray Eames, who have influenced Vitra’s approach to sustainability in many ways, product longevity is central to the company’s contribution to sustainable development; short-lived styling is avoided at all costs. This can be seen most clearly in the classical pieces of furniture that have been used for decades, had several owners and have then even ended up as a part of a collection.

© Vitra Circle. - Vitra Room - BEGIANBOUTIQUE

This Belgian initiative perfectly fits the companies ecological ambition. Belgian marketing agency  Escritoire was appointed to build the Vitra Circle. website.

Official Opening Informations :

When? 29 and 30 September 2017 from 10.00 to 18.00 
Where ? Bazellaan 8 in 1140 Evere
During these two days, clients will be offered an exceptional 15 % discount on the Vitra Circle. prices and the first 150 buyers will receive a Panton miniature as a gift. 

More details on  Vitra Circle. Official Opening page.

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