ARIANE VAN DIEVOET

15.01.2015 - Dries Tack

MAD ABOUT LIVING

January will be another busy month for designers with the 'Maison&Objet' Fair in Paris. Brussels' designers will be also be exhibited in IMMCologne/Passagen 2015 thanks to Mad Center for Mode and Design. Amongst other things, the exhibition 'Mad about living' will present promising products from emerging designers including Ariane van Dievoet, awarded with the 3rd prize for the Salone Satellite. For now, this girl has an impeccable track record illustrating that good design is a mix that preserves links from the past and reinvents to build our future on a day-to-day basis.

According to our society current concerns, what's your sustainable approach?

I try to source my materials responsively. I use strong materials that will last a long time, so they are re-used instead of having to be recycled. Flexibility is my key to sustainable solutions. Following trends and life's rhythm implies constant changes. Good design should aim at transcending trends and last for generations. My design therefore tends to be modular and/or have multiple uses. Customers can make them evolve, instead of getting rid of them when rethinking their space. 'Adaptable' is one answer. It can be useful on its own as a side table, but can also connect with other tables to create a larger coffee table. It adapts to various different spaces and situations and hopefully stands the test of time and change.

What is your design process?

I am a constant learner and I love experimentation. Doing my own prototypes helps me to comprehend the manufacturing process and improve efficiency. Most of my designs’ starting points come from a will to learn a new technique or use a specific material. 'Candlestix' were born after a metal turning class. I don’t limit myself to one material and I love to cross boundaries between disciplines. I enjoy the change of scale, the different relationships to the body and the shift in perception.

You had a wonderfully busy 2014, how do you explain that?

It has been an exciting year, with exhibitions in Milan, New York, Brussels, Paris, London and Miami! I think it was a mixture of being lucky and seizing opportunities. There are so many talented young designers, it is hard to get noticed. The Satellite is said to be a springboard for young designers and it definitely was the case for me. It was an amazing experience. For the future, I would like to develop relationships with more stores, while expanding my online sales. Additionally, I would also like to develop the Interior Architecture side of my practice.

Which objects will be on display in Cologne?

I will present 'Lightly' and 'Steptool', two pieces that were first shown at the Salone Satellite in Milan last year. Lightly is a pendant light that uses both standard and custom pieces, which create a pyramidal halo. The green wire that hangs the light is used as an accent element creating a pattern on the wall. Steptool was awarded in Milan. It's a small kitchen ladder designed to rest on the countertop. Using this existing structure allows it to be very light and to save space.

Are there major differences between the NY and Belgium design approach?

In Brooklyn where I work, designers tend to be very hands-on makers, with a lot of self-production. Most designers I know work from shared wood/metal shops, or outsource to other makers. I think European designers tend to collaborate more with manufacturing companies. From abroad, Belgians are seen as very welcoming and fun, easy going and modest. I think this is pretty accurate, and it is pleasant to be associated with these such positive personality traits. These are reflected in the sophisticated simplicity of Belgian design, which is very honest and unpretentious.

© Kunty Moureau for Belgian Boutique 2015

portraits © Xavier Portela / Product pictures ©Avandi

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