Meet Steven Boelens from BAUNAT, Belgian disrupters of the diamond jewellery business

30.03.2018 - Agne Steponaityte

Diamonds are forever. Yet their timelessness doesn’t mean that their market is stagnant. Just like any other field, innovation is taking over the industry of precious stones. Belgian jewelry brand Baunat can be seen as the leading disruptors in the diamond business.

The company with headquarters in Antwerp guarantees absolute top quality at unmatched prices. With an extremely high trustpilot score of 9.9 (leading the luxury goods category) the brand proves to serve happy clients around the globe.

And the strategy is paying of. Baunat grows its business with over 40% a year and with local showrooms popping up in all important world cities the brand starts to stress out international luxury groups.

Pioneers of online jewelry shopping, Baunat doesn’t just stop there. By using 3D printing and VR they continue to push the market’s boundaries.

One of the minds behind this highly innovative company is executive director Steven Boelens who founded the company with Stefaan Mouradian. The entrepreneur sat down with Belgian Boutique to talk business and pleasure.

Meet Steven Boelens from BAUNAT, Belgian disrupters of the diamond jewellery business - Belgian Boutique

Were you born or did you become an entrepreneur?

Born, I guess, because I always liked to do business.

What radical changes do you expect in your industry?

I expect that in the near future 3D designing and printing will become more important for our company. We currently use this technique for showing the tailor-made designs we have created for our clients and everybody loves it. It creates a new kind of value for the end consumers. Easy to combine with online sales as well.

Besides this, augmented reality will help consumers to judge and try our products on without wearing the real goods. This technology will improve and will create unique experiences, especially for people who buy jewelry for themselves.

Meet Steven Boelens from BAUNAT, Belgian disrupters of the diamond jewellery business - Belgian Boutique

Who is/has been your mentor?

Nobody specific. I try to learn from everybody. Every story is interesting and has its own lessons in it.

It was probably my father who influenced me the most. He taught me to be passionate about your product and that honesty is crucial when doing business.

What is a problem you face every day that nobody has fixed yet?

Traffic jams when entering Antwerp.

Meet Steven Boelens from BAUNAT, Belgian disrupters of the diamond jewellery business - Belgian Boutique

Which Belgian entrepreneur inspires you the most?

Jan Callebaut from Callebaut & Co, he is one of the smartest, open-minded, generous and long-term oriented people I know.

What are your guilty pleasures?

Champagne, Coffee & Chocolate.

Which Belgian talent should we feature on Belgian Boutique next?

Manu en Michiel Beers, The Tomorrowland brothers

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More info: Baunat Official Site

Looking to invest in diamonds? Then have a look here.

 

Meet Steven Boelens from BAUNAT, Belgian disrupters of the diamond jewellery business - Belgian Boutique

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